Logos and Graphic Identity Guidelines for Print

University graphic identity guidelines for print make sure that your site is clearly branded as part of UMass Amherst. By using consistent and approved colors, typefaces, and logos, you show the world that your publication belongs to UMass Amherst. A consistent look and tone is fundamental to building a strong brand.

This is also the place to download the official UMass Amherst logos and seals, which should be used both in official print documents and in Web sites.