CREATIVE SERVICES
We offer a wide range of services, and will work closely with you, the client, to find out exactly who you are, what you do, and how we can help meet your communication needs.
As communications central for the campus, we develop and support the University-approved Standards for Visual and Graphic Identity. So, your final product, whether a brochure, invitation, or website, will uniquely meet your needs while also contributing to a consistent and polished presentation of UMass Amherst.
Graphic Design
Our award-winning designers take the message you need to convey and translate it into a compelling and competitive graphic design. We design across the entire array, from formal to edgy, and for any audience. Our work includes print and web.
Writing and Editing
We offer a wide spectrum of writing and editing services, from the snappy invitation to the annual report. Some of our of clients do their own writing, or at least take a first stab at it. We’re happy to work on those terms (and to help out with any pointers on grammar or usage you may need). If you feel that your first draft could use a polishing, that’s fine too: we’ll look it over, make suggestions, and work with you to make sure you’re fully pleased with the final result.
Photography
Creative Services manages UMass Amherst Images, a vast collection of color, and black-and-white photographic images available at no charge for use in University publications, websites, displays, and presentations. The images show faculty, administrators, alumni, and students in a wide variety of settings, and document events, campus buildings and grounds, and classroom scenes.
On a limited basis, Creative Services also offers custom-ordered assignment photography.
Production Management
Creative Services oversees the production of hundreds of print and web publications every year. We’d be glad to put that knowledge and expertise to work for you. We can especially help with the preparation of non-contract printing bids. Through thorough, comparative analysis of bid returns on contracts for printing and related services, we ensure that the University and the Commonwealth get the best possible value for their money.
UMass Amherst Branding
University Relations ensures that the UMass Amherst Visual Identity and Editorial Guides are used when presenting the campus. It is an essential tool to help all of us communicate a consistent and compelling image of who we are and what we do. Properly applied, our Visual Identity and Editorial Guidelines provide a professional frame for your work: by association, you are part of premier national research institution. At the same time, your great work enhances a stronger image of the University.
Contact information:
Steven Robbins, Director of Creative Services
413.545.0123 or e-mail newproject@admin.umass.edu
