University of Massachusetts Amherst

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About Us

University Relations is the university's full-service, in-house marketing and communications resource. Our purpose is to promote the UMass Amherst's brand and provide professional communications and marketing support to the campus.

We have a passion for increasing awareness about the university as the Commonwealth's flagship campus and preserving the long-standing integrity of its brand image. Thus, one of our primary goals is to ensure consistency in messaging across all forms of communication. Our responsibilities include university-level communications and the management of UMass Amherst brand identity.

Our wide range of capabilities enables us to effectively tell the UMass Amherst story to many different internal and external audiences.

Websites We Manage

In addition to providing communications capabilities, University Relations also manages the following websites that get the word out about UMass Amherst:
News and Media Relations
UMass Events Calendar
Research Next
Sustainable UMass
Inside UMass
UMass Magazine

We also manage the official UMass Amherst social media presence on Facebook, Twitter, YouTube, Instagram and more.