University Relations

As the stature of our university continues to grow, both as the flagship campus of the Commonwealth and as a premier national public research institution, the importance of communicating our considerable achievements to the public grows as well.

Within University Relations, it is our responsibility to tell the impressive story of UMass Amherst: our faculty and their global research; our students who are preparing to lead; and our hundreds of thousands of alumni who make the world a better place every day.

The portfolio of University Relations and the support we provide to the campus is broad:

  • Marketing and communications

  • Media relations

  • Government relations

  • Community relations

  • Event planning

  • Economic development and regional partnerships

  • New England Public Radio – the region’s premier public radio station

University Relations harnesses the resources and expertise of these distinct entities in a coordinated and strategic way to ensure that the powerful message of the University of Massachusetts reaches all of our varied audiences, both internal and external.

University Relations also serves as the in-house public relations firm for the entire campus. In this role, we provide the following expertise and services:

  • Writing and editing

  • Publicity

  • Graphic design
  • Web design and production
  • Media and public relations
  • Social media
  • Photography

In this era of instant communication, where potential students, their parents, and the public at large have mountains of data at their finger tips instantaneously, University Relations must be nimble enough to meet the communications challenges of our great university. By constantly adapting to this ever-evolving communications environment, we stand committed to finding new and innovative ways to tell the impressive story that is the University of Massachusetts Amherst.

We look forward to working with you.