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272 pp., 6 x 9
18 illus.

August, 2012

ISBN (paper): 

978-1-55849-953-9

Price (paper) $: 

28.95

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September, 2012

ISBN (cloth): 

978-1-55849-952-2

Price (cloth) $: 

80.00

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A volume in the series:

Studies in Print Culture and the History of the Book

From Codex to Hypertext

Reading at the Turn of the Twenty-first Century

Interdisciplinary essays that reframe how we think about reading, selling, sharing, and publishing books

The start of the twenty-first century has brought with it a rich variety of ways in which readers can connect with one another, access texts, and make sense of what they are reading. At the same time, new technologies have also opened up exciting possibilities for scholars of reading and reception in offering them unprecedented amounts of data on reading practices, book buying patterns, and book collecting habits.

In From Codex to Hypertext, scholars from multiple disciplines engage with both of these strands. This volume includes essays that consider how changes such as the mounting ubiquity of digital technology and the globalization of structures of publication and book distribution are shaping the way readers participate in the encoding and decoding of textual meaning. Contributors also examine how and why reading communities cohere in a range of contexts, including prisons, book clubs, networks of zinesters, state-funded programs designed to promote active citizenship, and online spaces devoted to sharing one’s tastes in books.

As concerns circulate in the media about the ways that reading—for so long anchored in print culture and the codex—is at risk of being irrevocably altered by technological shifts, this book insists on the importance of tracing the historical continuities that emerge between these reading practices and those of previous eras.

In addition to the volume editor, contributors include Daniel Allington, Bethan Benwell, Jin Feng, Ed Finn, Danielle Fuller, David S. Miall, Julian Pinder, Janice Radway, Julie Rak, DeNel Rehberg Sedo, Megan Sweeney, Joan Bessman Taylor, Molly Abel Travis, and David Wright.

"Lang's book--which, it must be said, is not intended for the casual reader--is heavily influenced by modern "reception studies," an academic field that analyzes readers' reactions to and interactions with texts. In essence, Lang and her contributors are interested in reading as a social practice. Not only do the essayists consider the inner workings of small-town book clubs to be as worthy of study as Amazon.com recommendation algorithms, they insist that understanding the interplay between the digital and the physical realms is essential to an accurate and holistic picture of the contemporary reader."—Columbia Journalism Review

Anouk Lang is a Lecturer in English Studies at the University of Strathclyde and an honorary research fellow in the School of English, Drama, and American and Canadian Studies at the University of Birmingham.

Acknowledgments . . . vii

Introduction
Transforming Reading
Anouk Lang . . . 1

Part I
Communities and Practices

1. Zines Then and Now
What Are They? What Do You Do With Them? How Do They Work?
Janice Radway . . . 27

2. Have Mouse, Will Travel
Consuming and Creating Chinese Popular Literature on the Web
Jin Feng . . . 48

3. Online Literary Communities
A Case Study of LibraryThing
Julian Pinder . . . 68

4. Building a National Culture of Reading in the “New” South Africa
Molly Abel Travis . . . 88

5. Literary Taste and List Culture in a Time of
“Endless Choice”
David Wright . . . 108

6. “Keepin’ It Real”
Incarcerated Women’s Readings of African American Urban Fiction
Megan Sweeney . . . 124

7. Producing Meaning through Interaction
Book Groups and the Social Context of Reading
Joan Bessman Taylor . . . 142

8. Genre in the Marketplace
The Scene of Bookselling in Canada
Julie Rak . . . 159

Part II
Methods

9. New Literary Cultures
Mapping the Digital Networks of Toni Morrison
Ed Finn . . . 177

10. Confounding the Literary
Temporal Problems in Hypertext
David S. Miall . . . 203

11. Reading the Reading Experience
An Ethnomethodological Approach to “Booktalk”
Daniel Allington and Bethan Benwell . . . 217

12. Mixing It Up
Using Mixed Methods Research to Investigate Contemporary Cultures of Reading
Danielle Fuller and DeNel Rehberg Sedo . . . 234

About the Contributors . . . 253
Index . . . 255