Children Targeted as Consumers

10/17/2016

Paul Ringel, author of Commercializing Childhood, spoke with his local NPR stationWUNC.org, about how children were targeted by marketers long before television came into play.

Host Frank Stasio talks with Ringel, history professor at High Point University, about his research and how 19th-century marketing approaches compare to those used today. He recently wrote an article in The Atlantic about what 19th-century magazines can illuminate about banned books today.