Talking about UMass Amherst
In a departure from previous policy, the name "UMass" (without "Amherst") may not be used in publications or on Web sites referring to the Amherst campus, other than in reference to campus athletics.
You may use:
University of Massachusetts Amherst
UMass Amherst is one of five campuses in the University of Massachusetts system. This complicates the way we identify UMass, UMass Amherst, the University, the university, and the campus. When referring to the system use: the University of Massachusetts system, or simply, "the University." The word University (upper case "U") refers only to the system of all five campuses.
The word university (lower case "u") can refer either to the system, the campus,
or other institutions. As such, when referring to the Amherst campus, the word campus should be used to avoid confusing the campus with the system.
"The campus is alive with students." is appropriate when referring to UMass Amherst.
"The University Trustees are exceptional representatives of the Commonwealth."
"The campus..." when referring to UMass Amherst.
"The University..." when referring to the five-campus system.
In an exception to the above guidelines, UMass is the name for our athletic program, and UMass is also the name used to describe the system. When describing our athletic teams or programs, it is acceptable to use the UMass tag alone, without Amherst, so UMass, as in "Go UMass!"