UMass Amherst Trademarks and Licensing Services coordinates the placement of the UMass Amherst marks both externally and internally on items including shirts, caps or other products. The University of Amherst licenses only those products which reflect positively upon the university and are in keeping with UMass Amherst's mission. Established to protect the UMass Amherst name and identifying marks, Trademark and Licensing Services works to preserve and promote the university's longstanding reputation as a center of academic and athletic excellence.
Merchandise vendors wishing to use the university's identifying marks on commercial products must be "licensed vendors" who have obtained permission to use UMass Amherst marks by securing trademark licenses. Campus organizations that want UMass Amherst's identifying marks on their internal-use products must hire licensed vendors to produce these items.
For more information, please email Trademarks and Licensing Services or call 413-577-0125.