UMass Amherst Graphic Identity Program
The University of Massachusetts Amherst Graphic Identity Program is designed to clearly distinguish all campus print, online, presentation, products and merchandise, as belonging to the University of Massachusetts Amherst.
It is composed of a system of coordinated graphic elements, including the UMass Amherst Wordmarks, which spell out the name of the campus, either in print or on the Web, the Campus Seal, which is the official mark of the University of Massachusetts Amherst , and the Spirit and Athletic Marks, which are used to convey school spirit, particularly in conjunction with UMass Athletics.
When consistently applied, the graphic identity elements convey the unique qualities of the University of Massachusetts Amherst and create a coherent image and message.
