Spirit Marks: The Athletic Mascot and Letters
The official athletic mascot design and letters were developed to reflect the energy and enthusiasm of athletics at UMass. Use of the mascot is limited to intercollegiate athletics, registered student groups and non-academic departments and services.
Both the "UM" and the "UMass" athletic letters are popular marks for merchandise and are used for a wide range of items, especially apparel. Whether on products or in print applictions, these marks are associated with the classic spirit and collegiate experience. These marks are not appropriate for use on academic materials.
Downloads
Below are EPS (encapulated PostScript) files for download in ZIP format. These files can be scaled (within the above guidelines) in programs like Adobe Illustrator or Adobe Photoshop.
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Usage of the Athletic Letters and Mascot
The mascot, shown here in its officially authorized poses, are copyrighted and trademarked by UMass Amherst. The mascot must not be redrawn or modified in any way without prior authorization from the University Licensing and Trademark Office. It must be reproduced from authorized digital files.
The core components of the athletic letters cannot be altered. The black control space directly under the primary mark can be modified to reflect the organizations name or identifiers. All name modifications must be done in the athletic font and in an approved size. All requests for modifications to the official letters’s control area must be submitted to the University Licensing and Trademark Office for incorporation of the correct font.
The athletic mascot can only be reproduced in the official university colors. The athletic mascot cannot be reversed.
The Mascot and Letters –are printed in UMass Maroon (PMS 201), White, Cool Grey 3, and Black.
For more information about using the Athletic marks, email Trademarks and Licensing Services or call (413) 577-0125.
