University of Massachusetts Amherst

Rob Pruitt on "iPruitt"

Rob Pruitt has re-conceived the lecture as a performance-based artwork for this discussion of his iPruitt exhibition in the University Gallery.

Rob Pruitt, whose conceptual practice is rooted in a pop sensibility and a playful critique of art world structures, has come to be viewed by many critics as one of the most relevant artists of our time. His most recent work, iPruitt (2008), is currently on display in the University Gallery's "Connecting the Dots…. The Warhol Legacy: Tom Friedman, Ellen Gallagher, Vik Muniz, Rob Pruitt" exhibition through December 13th.

iPruitt is a stream-of-consciousness photo diary created with an iPhone that captures Rob Pruitt's lifestyle, his travels, his moments of intimacy and moments of voyeurism. Most of all, iPruitt captures the artist's sense of humor and ability to extract details from his surroundings and transform them into statements. Rob Pruitt is represented by the gallery Gavin Brown Enterprises in New York.

Rob Pruitt installs iPruitt (photo by Emily Ward)