Lecture: Competing Globally, Allying Locally
Prof. Mohan Subramaniam from the Carroll School of Management at Boston College will be the guest speaker at this week's Marketing Seminar. All are invited to attend.
Topic: Competing Globally, Allying Locally: Host Country Factors and Alliances Between Global Rivals
Abstract:
Our study examines how the global competitive intensity between rival multinational enterprises affects the likelihood that they will form an alliance in a focal host country. More importantly, our study highlights how local country factors play a role in influencing the interrelationships between global competitive rivalry and alliance formation. We explore how the mutual importance of the host country, the competitive intensity in the host country from other global rivals, local regulatory restrictions, and relative cultural distance strengthen or attenuate the effects of global competitive rivalry on alliance formation in host countries. We test our hypotheses with a sample of 13 global automobile companies operating in 27 countries, and report strong support for our hypotheses.