Some groups of agricultural educators (state extension specialists and researchers) have become more expert and less intimate. Other groups, (county based staff) have maintained an intimacy, yet have become less expert, relative to farmers needs.
The educational concept of androgogy best describes the process of recognizing the uniqueness of each individual and treating groups of adult learners as aggregates of unique individuals. Pedagogy on the other hand values the similarities among groups of people as universal principles. While no one really believes that "all farmers are alike," research and extension education programs are often structured as if this were the case. Universal solutions based on relatively narrow scientific studies are offered as recommendations to all individuals. Customizing that information for specific situations is left to the farmer. A method of developing knowledge that was targeted at farmers needs would recognize the uniqueness of the individual. It would help the adult learner, the farmer, learn what they perceive they need to know, at a time and in a way in which they respect and understand.
The educator would be an agent of change, or a facilitator, not an all-knowing expert in command of universal solutions. The research and educational process would result in relevant information produced and shared in a democratic manner. Knowledge experts must participate in the process, but not control the process based on their own particular understanding of the world.
John M. Gerber, 1991