Fall Flower Grower Program (Greenhouse Education) Program, Directions and Registration Form

Wednesday, October 5, 2005
9:00 AM to 3:45 PM

Pioneer Gardens, Inc About Pioneer Gardens
198 Mill Village Rd., Deerfield, MA
Tel: 413-773-5360

Program Summary

9:00 - 10:00 Registration and Tour of Pioneer Gardens
Complimentary Coffee

10:00 - 10:45 New Opportunities for Crops in a Cool Greenhouse
Pleasant View Gardens, Louden, NH

10:45 - 11:30 Energy Alternatives and Conservation
John Bartok, Emertus, University of Connecticut

11:30- 11:50 Purchasing Fuel Oil in a Tight Market
Jack Sullivan, CEO, New England Fuel Institute, Watertown , MA

11:50 - 12:50 Catered Lunch - Reservations requested by October 1

12:50 - 2:50 Bruce Baker, Middlebury Jewelry and Design, Middlebury , VT.

Your Retail Garden Center : Dynamic Sales and Customer Service
This lively workshop will help you from greeting your customers to closing more sales. Learn how customers like to be treated to become repeat and loyal buyers. Discover how using the senses and language, both verbal and body language can help sell more merchandise. Don't miss this opportunity to learn how to train your staff and create better business.

Visual Merchandising and Display
This workshop is oriented to the visual side of selling and how to create displays and environments that attracts attention to your products and makes your customer want to buy them. Learn how to use levels and lighting to create displays that get noticed. See good and bad examples of visual merchandising.

 2:50 - 3:40
Worker Protection Standards: What you need to know to be ready for inspection
Laurie Rocco, Pesticide Bureau, Massachusetts Department of Agriculture Resources
Integrated Pest Management for Perennials
Mark Mazzola, South Deerfield, MA
(one contact hour toward pesticide recertification)

Directions to Pioneer Gardens, Inc., 198 Mill Village Rd., Deerfield, MA

FROM BOSTON OR POINTS NORTH
Route 2 West to Greenfield . At Greenfield take Route 91 South to Exit 25. At the end of the ramp bear left. At the STOP sign go left again. You will be on routes 5 & 10 N--stay on for five miles (past Butterfly Greenhouse and Deerfield Greenhouses). On the right you'll see a sign for Historic Deerfield . On the left will be a Sunoco Service Station. Take the left immediately before the Sunoco. Where the street forks, bear left onto Mill Village Rd. Go 2 Miles (Past Fields). Greenhouses are located behind 4 th House on Left. House Number 198.

OR

Take I-90 West to I-91 North to Exit 24. At the end of the ramp bear right and you will be on Routes 5 & 10 N. Follow the above directions from this point.

FROM POINTS SOUTH - Springfield/Hartford
Take I-91 North. In Mass take Exit 24. At the end of the ramp bear right and you will be on routes 5 & 10 N--stay on for five miles. Follow the above directions from this point.

Sponsored by UMass Extension Floriculture Program and Massachusetts Flower Growers Association
For more information, contact tsmith@umext.umass.edu or lopes@umext.umass.edu or bluczai@ballseed.com

About Pioneer Gardens

Pioneer Gardens is a wholesale herbaceous perennial plant producer located on the Deerfield River in Deerfield , MA . The farm includes forty acres of field grown perennials and 72,000 sq.ft. of greenhouse perennial plug production. Plants in the field are sold as bare root divisions and the greenhouse produces plugs in a variety of sizes. Pioneer produces more than 300 varieties of plants.

Fall Flower Growers' Program Registration Form

Make check payable to: Mass Flower Growers Association
Mail form and check to: Mass Flower Growers' Association
8 Gould Rd., Bedford, MA 01730
Tel: 781-275-4811 Fax: 781-275-8668

Name: ______________________________________________________________________________________

Mailing Address: ______________________________________________________________________________

City/Town: _________________________________________________________________________________

State ________________________Zip Code_________________________________

Phone _____________________________________email_________________________________

_________ No. Registrations x $15.00/person = _______________

_________ No. Catered Lunch x $15.00/person = ______________

Total Amount Enclosed $ _____________________