Center for student activities and a conference center, the building was placed in the middle of the campus. It is connected by an underground passage with a parking garage. The name honors Murray Lincoln (class of 1914), who organized one of the earlies cooperative milk distributing plants in New England, at Brockton, Mass., in 1916. He served on the council of the Peace Corps and was a president of C.A.R.E Lincoln was Director of Agriculture at the Unversity in the 1950's.