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Sport Management

Sport Management | Courses | Faculty

236 SOM Building

Degree: Bachelor of Science

Contact: Elizabeth Kazinskas
Academic Adviser, Isenberg School of Management
Office: 206 SOM
Phone: (413) 545-5610

Head of Department: Associate Professor Lisa Pike Masteralexis. Professors Longley, Wong; Associate Professors Crosset, McKelvey, McDonald; Assistant Professor Fairley, Filo; Lecturers Jefferson, Lachowetz.

Throughout virtually all of its long history, sport management functioned without formal support from higher education. This situation began to change in the early 1970s when the first degree programs in sport management were established. Today, over 200 North American colleges and universities are engaged in the preparation of management personnel for sport organizations.

The course of study consists of three major segments. The first is composed of a group of courses devoted to the theoretical perspectives of sociology, and history of sport. The second is devoted to the foundations of business and management. The third aspect of study is devoted to courses on the application of management theory to the specifics of the sports industry, and to the various aspects of sport management. These areas include but are not limited to sport marketing and public relations, sport law, sport economics and financial and business operations for sport organizations, the management of events, the management of facilities, broadcasting, sales, and collegiate athletics.

Majors also have the option of gaining on-the-job experience with a sport organization through an internship. Internships are arranged with a variety of organizations, including professional sport teams and leagues, collegiate athletic departments, collegiate conferences and associations, public and private facilities, sport event agencies, sport marketing and consulting firms, and various amateur sport organizations. The internship is arranged for course credits.

In structure and content the curriculum is fashioned to provide graduates with lifelong career advantages in the sport industry.

The Major

Students majoring in Sport Management are assigned to the General Curriculum Track for advising purposes. The election of a curriculum with an internship is possible once the following requirements have been satisfied:
1. Seventy-two or more University graduation credits.
2. Twelve or more Department credits (inclusive of SPORTMGT 210).
3. A 3.0 grade point average in Department courses.
4. Three or more of ECON 103, MATH 121, ACCOUNTNG 221, and CMPSCI 105.
5. Completed and signed “Selection of an Internship Track” form.

Courses Required Outside the Department (30 cr)

ACCOUNTNG 221 Introduction to Accounting I
ECON 103 Introduction to Microeconomics or RES-ECON 102 Introduction to Resource Economics
ECON 104 Macroeconomics
FINOPMGT 301 Corporation Finance
MATH 121 Linear Methods and Probability for Business or MATH 127 Calculus for the Life and Social Sciences I or MATH 131 Calculus I
MANAGMNT 301 Principles of Management
MANAGMNT 314 Human Resource Management or 315 Human Resource Management or HTM 260 Hospitality Personnel Management
MARKETNG 301 Fundamentals of Marketing
One of the following:
CMPSCI 105 Computer Literacy or
SCH-MGMT 210 Introduction to Business Information Systems
One of the following:
RES-ECON 211 Introductory Statistics for the Life Sciences or
RES-ECON 212 Introductory Statistics for the Social Sciences or
STATISTC 240 Introduction to Statistics

Required Sport Management Courses (21 cr)

200 Sociology of Sport or
202 History of Sport
210 Introduction to Sport Management
321 Sport Marketing
335 Introduction to Sport Law
SCH-MGMT 310 Junior Year Writing
424 Sport Business and Finance
480 Sport Management Policy
For the General Track: (30 cr)
Three electives at any level
For the Internship Track: (36 cr)
Internship (12 credits)
One elective at any level

Courses used to satisfy major requirements may not be graded on a Pass/Fail basis. Students may not use Independent Study courses in place of required SPORTMGT electives.

Admission to the Sport Management Major

Enrollment in the Sport Management major is restricted. Students will be admitted to the major on a competitive basis. Those interested in being accepted directly into the major upon freshman or transfer admission should apply through the Admissions Office, which will eval-uate applications. Students who are currently matriculated at the Amherst campus and are considering changing their major to Sport Management should contact the Isenberg School of Management Undergraduate Advising Office directly, tel. (413) 545-5610, for information on predictor courses required and the application process.

Education Abroad

Students have the opportunity to study abroad during their junior year at sport management programs abroad. The international exchange program broadens a student’s academic program through an enriching exposure to a different culture. Additionally, the exchange program enables Sport Management students to explore international sport issues through concrete experience.

Students in Sport Management can spend a semester abroad studying at Deakin University in Burwood, Victoria, Australia; the University of Stirling, Scotland; and the University of Brighton at Chelsea in England. Students who participate in the exchange program are often interested in pursuing career opportunities in international sport management.

Career Opportunities

Graduates of the program are employed by professional sports teams, intercollegiate and intramural athletic departments, national sport federations, management/marketing firms, sporting goods operations, and spectator sport facilities.

Sport Management | Courses | Faculty