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Eugene M. Isenberg School of Management

206 SOM Building

Contact: Carol Barr
Office: 206 SOM Building
Phone: (413) 545-5610
Website: www.isenberg.umass.edu

Dean: Mark Fuller; Associate Dean for Undergraduate Programs: Carol Barr.

The Field

The Isenberg School of Management prepares students to assume positions of responsibility in the diverse world of business. Students may pursue an education in a variety of business disciplines represented by majors in seven departments and two degree programs. Majors in the Accounting and Information Systems, Finance and Operations Management, Management, and Marketing departments earn the B.B.A. degree, while majors in the Hospitality and Tourism Management, Resource Economics, and Sport Management departments earn the B.S. degree.

The Isenberg School’s educational program is directed toward the broad aspects of business, encouraging high standards of ethical conduct, broad social responsibilities, and the development of competence in particular courses of the student’s own interests, aptitude, and choice. In addition, the introduction to such fields as mathematics, economics, psychology, sociology, and government offers a deeper understanding of the relationship between business and these other disciplines.

Students enter the Isenberg School as incoming freshmen, as transfers from within the university, and as transfers from other colleges or universities. Interested high school seniors should direct their inquiries to the University Admissions Office, tel. (413) 545-0222. Students interested in transferring should refer to the sections below about off- and on-campus transfers.

Accreditation
The undergraduate program of the Isenberg School is accredited by AACSB International, the Association to Advance Collegiate Schools of Business.

Undergraduate Programs Office
The Undergraduate Programs Office is staffed by advisers available to assist students with any questions or concerns they have as they progress through their academic life at the Isenberg School. This includes advice on course selection, assistance with academic and personal problems, and information about special opportunities available to Isenberg School students such as tutoring, scholarships, study abroad and internships. Students are encouraged to get to know their advisers early in their academic career and to take advantage of all the services available to them through the Undergraduate Programs Office, tel. (413) 545-5610.

Diversity in Management Education Services
Founded in 1987, DiMES is designed to support Isenberg School students of color throughout their time at the university. DiMES provides academic support, counseling, and a sense of community for the Isenberg School’s culturally diverse student body. For more information, contact DiMES Program Director Melvin Rodriguez, tel. (413) 545-5610.

Placement Assistance for Isenberg School Students
The Isenberg School’s Chase Career Center exists to help students find the all-important first job. Services include a large on-campus recruiting program, workshops, one-on-one sessions for help with resumes and interviews, and guidance to identify possible career choices. For more information, contact the Director of Undergraduate Placement, Richard Fein, tel. (413) 545-5598.

The Majors

The first two years of study emphasize general education by providing fundamental courses in the humanities, mathematics, and social sciences. In addition, basic courses in accounting, economics, management information systems, and the legal and social environment of business prepare the student for further work in the Isenberg School of Management. During the final two years, all students enroll in “core” introductory courses in finance, marketing, management, and business communication. For B.B.A. degree candidates, the junior and senior years emphasize a greater degree of specialization in the student’s major as outlined below. For B.S. degree candidates, specialization begins in the freshman year. A total of at least 120 credits is required for graduation.

The B.B.A. Curriculum

The recommended sequence of courses for a student pursuing the B.B.A. degree is as follows:
Freshmen Year
ENGLWRIT 112 College Writing
ECON 103 Introduction to Microeconomics
ECON 104 Introduction to Macroeconomics
MATH 127 Calculus for the Social Sciences
SCH-MGMT 191T Freshman Seminar

Sophomore Year
ACCOUNTG 221 Introduction to
Accounting I
ACCOUNTG 222 Introduction to
Accounting II
RES-ECON 212 Introductory Statistics for the Social Sciences
FINOPMGT 250 Quantitative Tools for Management
SCH-MGMT 210 Introduction to Business Information Systems
MANAGMNT 260 Introduction to Law

Upon completion of the freshman-sophomore curriculum and attaining junior class standing, students “declare” a departmental major and begin a more concentrated program of study. Information about the declaration process is available in the Undergraduate Programs Office. Students typically declare in the first semester of their junior year.
All students must complete the required core of introductory courses:
FINOPMGT 301 Corporate Finance
MANAGMNT 301 Principles of Management
MARKETNG 301 Fundamentals of Marketing
SCH-MGMT 310 Management Communications
SCH-MGMT 497A Business Policy and Strategy, the senior year capstone course.
All except 497A are typically taken in the junior year.

Students must complete 21 credits (the Breadth Requirement) of non-business electives beyond the University’s required General Education credits. No more than three credits of Economics or Resource Economics can count toward these electives.
Students must be enrolled in a departmental major in the Isenberg School for a minimum of one academic year to receive a B.B.A.
Courses and programs for the junior-senior years are listed under the departments of Accounting and Information Systems, Finance and Operations Management, Management, and Marketing.

The B.S. Curriculum
B.S. degree students in the Hospitality and Tourism Management and the Sport Management departments pursue major courses as early as freshman year. Detailed information on courses and programs for these majors is listed under the relevant departments.

Additional Guidelines
Course Availability: Not all courses are offered every semester, including some required courses. Students are urged to consult their Isenberg School advisers on a regular basis to plan completion of their Isenberg School program.

Pass/Fail Limitation: No Isenberg School core or major requirement will be fulfilled by a course for which a grade of “P” is recorded. (This includes ECON 103 and 104, MATH 127, and RES-ECON 212.) Students should not use the Pass/Fail grading option in any of these courses.

Study Abroad: Students are encouraged to consider spending one or two semesters studying abroad. This experience offers a valuable opportunity to enrich students’ perspectives on their chosen field of concentration. The Isenberg School has exchange agreements with a number of foreign institutions. Opportunities exist for study in Australia, England, the Netherlands, France, Japan, Spain, Denmark, Canada, and other countries. For further information, contact the International Programs Office, tel. (413) 545-2710.

Internships: The Isenberg School encourages students to take advantage of the opportunity to expand their educational experience with a summer or semester internship. Only students admitted to a departmental major within the Isenberg School may register for internship credits within that department. Departmental internships may be sponsored only by full-time faculty in that department, and may not generally exceed three credits. More information is available from the Internship Coordinator, Kim Figueroa, tel. (413) 577-0418.

Graduation with Honors: Each of the departments maintains honors programs in conjunction with Commonwealth Honors College that lead to higher graduation honors (magna cum laude and summa cum laude). Students are urged to contact the Commonwealth Honors College office, tel. (413) 545-2483, or the Undergraduate Programs Office for more information.

Transferring from Off-campus
The Isenberg School of Management welcomes transfer applications. With the appropriate qualifications and/or prerequisite coursework, students may qualify for transfer of credits and be able to enter the Isenberg School directly. For more information, contact Undergraduate Admissions, Office of Transfer Affairs, tel. (413) 545-0222.

Transferring into the Isenberg School from Other Majors
Competitive and restricted, on-campus admissions to the Isenberg School are evaluated on the basis of the student’s overall record and performance in specific, selected courses. For the B.B.A. degree program, courses include a calculus course, two courses in economics, two courses in statistics, and two courses in accounting. While students are not required to complete all of these courses prior to application for transfer admission, students must be able to complete them prior to their senior year. Detailed information on the requirements to transfer into Hospitality and Tourism Management, Resource Economics, and Sport Management can be found under the relevant departments. A detailed explanation of transfer requirements is available from the Undergraduate Programs Office, and online at www.isenberg.umass.edu.

Isenberg School Courses

These courses do not constitute a particular major or concentration within the Isenberg School of Management, but are required for certain majors.

(All courses carry 3 credits unless otherwise noted.)

SCH-MGMT 210 Introduction to Business Information Systems (both sem)
SCH-MGMT 310 Management Communications (both sem)
SCH-MGMT 497A Business Policy and Strategy (both sem)