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Marketing Courses
301 Fundamentals of Marketing For Isenberg School of Management students majors only. Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society. Prerequisites: ECON 103, 104; junior standing. 410 Consumer Behavior Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MKTG 301; ACCTG 221, 222. 412 Marketing Research Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MKTG 301; STATIS 140 or 141 or RES EC 211 or 212. 421 Product Strategy Examination and analysis of factors pertinent to effective product-related decisions by marketing managers; emphasis on development of new products; management of existing product lines; product deletions, and organizational approaches to product management. Prerequisites: MKTG 301; ACCTG 221, 222. 422 Promotional Strategy Development of effective marketing communication strategies based on an understanding of the characteristics of audiences; conceptual material from communications theory applied to advertising and other promotional problems. Prerequisites: MKTG 301; ACCTG 221, 222. 425 Sales and Distribution Strategy The role of marketing management in determining the place of personal selling and distribution in the marketing mix. The role of the sales manager in supervising the functions of recruiting, hiring, organizing and controlling the sales force. Various types of selling; emphasis on managerial functions. Discussion also includes the roles and functions of channel members. Prerequisites: MKTG 301; ACCTG 221, 222. 437 International Marketing The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisites: MKTG 301; ACCTG 221, 222. 441 Marketing Management The nature and problems of marketing management; the environment facing marketing managers, and the tools available for analysis and control of marketing activities and decision making. Prerequisites: MKTG 301; ACCTG 221, 222. 491 Seminar in Marketing Advanced study and individual research on selected problems and current issues in marketing. Prerequisites: MKTG 301; ACCTG 221, 222. 491A Marketing for Non-Profit Organiza-tions and Services The theory and technology of marketing for non-profit organizations and services. Application of traditional tools, distinguishing services and non-profits from regular marketing situations. Involves substantial case discussion. Appropriate for those interested in fund-raising as well as for students in the School of Management. 491B Direct Marketing Introduces principles and strategies for direct marketing and database marketing; direct marketing through the use of lists, catalogs, direct mail, print and broadcast media, telemarketing, and the Internet. Prerequisites: MKTG 301; ACCTG 221, 222. 491C Conducting Marketing Intelligence Focuses on applying the conceptual frameworks of marketing to real-world problems faced by actual companies. Provides some practical real-world experience in solving marketing problems with actual companies. Prerequisites: MKTG 301; ACCTG 221, 222. 491D Internet Marketing Explores the Internet's impact on the marketing discipline and the effective use of this technology; the Internet's effect on marketing strategy, consumer behavior, advertising, retailing, and distribution. Prerequisites: MKTG 301; ACCTG 221, 222. 491R Retailing Management and Technology The types of decisions facing retail buyers, managers, and owners. Retailing trends and technology in the industry. Prerequisites: MKTG 301; ACCTG 221, 222. 495 Senior Honors Seminar Advanced study and research on selected topics in business administration and related disciplines; available only to Honors students with senior standing. 496 Special Problems 1-6 cr Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements. 498 Senior Honors 4 cr Senior research thesis option; by arrangement with a member of the department serving as thesis chairperson, and the Honors Office; available only to Honors students with senior standing. 499 Senior Honors 1-5 cr Continuation of MKTG 498. Thesis mandatory; by arrangement with a member of the department serving as thesis chairperson and the Honors Office. | |
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