This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.
Complete and up to date class details, meeting times, and textbook information, if available, may be found by searching for this class in SPIRE. At the SPIRE website, select the term of the class (e.g. 'Fall 2012') and enter the 5-digit class number shown above (e.g. '12345'). If the class is not open for enrollment, you may need to specify other search criteria.