Fundamentals Of Mktg

MARKETNG
301
Section: 
01
Credits: 
3
Meets: 
M
W
Spring 2014

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Open to Junior and Senior Isenberg majors, Contracting Departments-1, Resource Economics majors, and Stock School majors only.
Instructor: 
SPIRE Class Number: 
54844

Complete and up to date class details, meeting times, and textbook information, if available, may be found by searching for this class in SPIRE. At the SPIRE website, select the term of the class (e.g. 'Fall 2012') and enter the 5-digit class number shown above (e.g. '12345'). If the class is not open for enrollment, you may need to specify other search criteria.