Proposed 10 day Schedule:
Day 1: Welcome & Orientation. Historical analysis of sport as a social structure globally. Discuss career opportunities in sport.
Day 2: Roles and Responsibilities in Professional Sports Leagues. Overview of domestic and international sport properties.
Day 3: Event Management. Planning, organizing, publicizing, and conducting a major sporting event. Discuss upcoming 2012 Summer Olympics.
Day 4: College Athletics. Discussthe challenges common to athletic administration at all levels while providing a better understanding of the role of athletics within the educational setting.
Day 5: Field Trip to Basketball Hall of Fame and/or MassMutual Center.
Day 6: Sport Broadcasting & Public Relations. Behind the scenes look at how television, radio, public relations and social media play in the sports industry.
Day 7: Sport Marketing & Sponsorship. This field of sports is a billion-dollar industry. Examination of corporate sponsorship, its growing role and importance in the corporate/brand marketing mix.
Day 8: Managing the Talent. So you want to be the next Jerry McGuire? Discuss player operations from scouting and drafting to the general manager’s seat.
Day 9: Sport Law and Ethics. Legal principles and ethical issues in professional sports such as antitrust exemption, labor law, collective bargaining and the athlete/agent relationship.
Day 10: Sales. From community sports marketing to sports merchandising, sales are an integral part of the industry.
(note: schedule is subject to change)
Program Coordinator: Tracy Schoenadel