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Richard T. Rogers, Emeritus Professor

Photo of Richard rogersMy number one interest is to provide the highest quality teaching available anywhere at any price. I am an advocate of affordable education that allows students to gain access to society's best jobs. I sincerely believe quality education expands opportunities allowing training and ability to replace privilege in determining who gets ahead in this world.

My second interest is to produce useful public research that would not be done in the private sector. As a public educator, I realize it is my research that creates and maintains my professional reputation in my field and reassures students that they are learning from a recognized scholar. My general research is in the area of markets and their ability to solve society's fundamental economic problem. More specifically, my research focuses on the industrial economics of food manufacturing and cooperatives.


Recent Publications

Industrial Economics of Food Manufacturing

Kyle W. Stiegert, Shinn-Shyr Wang and Richard T. Rogers. "Structural Change and Market Power in the U.S. Food Manufacturing Sector". Agribusiness, Vol. 25 (2) 164–180 (2009) r 2009 Wiley Periodicals, Inc. Published online in Wiley InterScience ( DOI: 10.1002/agr.20193

Rogers, Richard T., "Broilers Differentiating a Commodity." Chapter 3 in Industry Studies 3rd Edition, edited by Larry L. Duetsch, Armonk, NY, M.E. Sharpe, 2002:59-95.

Richard T. Rogers, "Structural Change in U.S. Food Manufacturing, 1958-1997" Agribusiness: An International Journal, Vol. 17, Issue No. 1 2001:3-32.

David Holm, Dan Lass, and Richard Rogers, "The Changing Landscape of Massachusetts Agriculture: Restructuring for the 21st Century," Massachusetts Benchmarks, University of Massachusetts, Winter 99/00, Volume 3, Issue 1:12:18.

Richard T. Rogers, "The US Food Marketing System", Wiley Encyclopedia of Food Science and Technology, 2nd Edition. Frederick J. Francis, Editor, John Wiley & Sons, New York, NY, Copyright 2000, 2701:2724.

Richard T. Rogers and Robert J Tokle. "The Effects of Television Advertising on Concentration: An Update." New York Economic Review. Fall 1999. 15 pages.

Royer, Jeffrey and Richard Rogers, editors, The Industrialization of Agriculture: Vertical Coordination in the Food System, Ashgate Publishing Limited, 1998, 346 pages.

Michael S. Willis and Richard T. Rogers. "Market Share Dispersion Among Leading Firms as a Determinant of Advertising Intensity," Review of Industrial Organization, 13:495-508, 1998.

Connor, John. M., Richard T. Rogers, and Vijay Bhagavan, "Concentration Change and Countervailing Power in the U.S. Food Manufacturing Industries," Review of Industrial Organization, 1996.

Rogers, Richard T. and Robert J.Tokle, "The Economics of Advertising: Where's the Data?", Review of Industrial Organization, December, 1995.

Rogers, Richard T. and Richard J. Sexton, "Assessing the Importance of Oligopsony Power in Agricultural Markets," American Journal of Agricultural Economics, Principal Paper, Vol. 76, No. 5, December 1994.


Jesse, Edward V. and Richard T. Rogers. "The Cranberry Industry and Ocean Spray Cooperative: Lessons in Cooperative Governance". Food Systems Research Group, University of Wisconsin, Madison. Monograph Series, #19, January 2006.

Gruber, Jenifer L., Richard T. Rogers and Richard J. Sexton, "Do Agricultural Marketing Cooperatives Advertise Less Intensively Than Investor-Owned Food-Processing Firms?", Journal of Cooperation, 2000, 15:31:46.

Rogers, Richard T., Geoff Allen, Betsy Colucci, and Sandra Lavelle, "A Market Feasibility Study and Preliminary Business Plan for the Proposed Organic Cranberry Cooperative". Distribution of this study is controlled by the Cooperative Development Institute, Greenfield, MA, September 9,1999, 80 pages.

Rogers, Richard T. 1997. "The Role of Cooperatives in Increasingly Concentrated Markets, in Proceedings of a symposium on Cooperatives: Their Importance in the Future Food and Agricultural System", eds. Cook, Torgerson, Sporleder, and Padberg, sponsored by National Council of Farmers Cooperatives and the Food and Agricultural Marketing Consortium.

Richard T. Rogers and Lisa M. Petraglia, "Agricultural Cooperatives in Food Manufacturing: Implications for Market Performance," Journal of Agricultural Cooperation, Vol. 9 (1994):1-12.

Rogers, Richard T., "Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 and 1987." A chapter in New Strategic Directions for Agricultural Marketing Cooperatives, edited by Ronald W. Cotterill, Westview Press, 1994.

Rogers, R. T. and B. W. Marion, "Food Manufacturing Activities of the Largest Agricultural Cooperatives: Market Power and Strategic Behavior Implications," Journal of Agricultural Cooperation, Vol. 5 (1990):59-73.

Rogers, R. T. and L. M. Petraglia, "Do Cooperatives Improve Market Performance? A Test of the Cooperative Yardstick Hypothesis in Food Manufacturing," in American Cooperation 1990, (July 1990):178-189.

Recent Activities

After my stay in the Provost’s Office, I took a sabbatical leave to Italy from March to August 2009. I will now return to teaching and research in the Department of Resource Economics, which has been moved to the Isenberg School of Management. I am looking forward to our new home within our UMass family.

University of Massachusetts
Amherst, MA 01003

Ph.D. University of Wisconsin-Madison, 1982

Faculty Associate with the Center for Teaching

University Distinguished Teacher

NRE Outstanding Teacher

National Excellence in College and University Teaching in the Food and Agricultural Sciences