Richard T. Rogers, Professor
Recent Publications |
Recent Activities |
Curriculum Vitae
My number one interest is to provide the highest quality teaching available anywhere at any price. I am an advocate of affordable education that allows students to gain access to society's best jobs. I sincerely believe quality education expands opportunities allowing training and ability to replace privilege in determining who gets ahead in this world.
I now teach mainly undergraduate courses ranging from the large general education introductory statistics course where "Stats is Fun" to a senior level course in the economics of markets--their structure, their firms' strategic behavior, and their ultimate economic performance. I advise students in the Food Marketing and Managerial Economics options. I also offer honors sections for students seeking an enhanced learning environment using personal computers. I am an active participant in activities related to teaching, and this year I am serving as a faculty associate to the Center for Teaching.
My second interest is to produce useful public research that would not be done in the private sector. As a public educator, I realize it is my research that creates and maintains my professional reputation in my field and reassures students that they are learning from a recognized scholar. My general research is in the area of markets and their ability to solve society's fundamental economic problem. More specifically, my research focuses on the industrial economics of food manufacturing and cooperatives.
Recent Publications
Industrial Economics of Food Manufacturing
Rogers, Richard T., "Broilers Differentiating a Commodity." Chapter 3 in Industry Studies 3rd Edition, edited by Larry L. Duetsch, Armonk, NY, M.E. Sharpe, 2002:59-95.
Richard T. Rogers, "Structural Change in U.S. Food Manufacturing, 1958-1997" Agribusiness: An International Journal, Vol. 17, Issue No. 1 2001:3-32.
David Holm, Dan Lass, and Richard Rogers, "The Changing Landscape of Massachusetts Agriculture: Restructuring for the 21st Century," Massachusetts Benchmarks, University of Massachusetts, Winter 99/00, Volume 3, Issue 1:12:18.
Richard T. Rogers, "The US Food Marketing System", Wiley Encyclopedia of Food Science and Technology, 2nd Edition. Frederick J. Francis, Editor, John Wiley & Sons, New York, NY, Copyright 2000, 2701:2724.
Richard T. Rogers and Robert J Tokle. "The Effects of Television Advertising on Concentration: An Update." New York Economic Review. Fall 1999. 15 pages.
Royer, Jeffrey and Richard Rogers, editors, The Industrialization of Agriculture: Vertical Coordination in the Food System, Ashgate Publishing Limited, 1998, 346 pages.
Michael S. Willis and Richard T. Rogers. "Market Share Dispersion Among Leading Firms as a Determinant of Advertising Intensity," Review of Industrial Organization, 13:495-508, 1998.
Connor, John. M., Richard T. Rogers, and Vijay Bhagavan, "Concentration Change and Countervailing Power in the U.S. Food Manufacturing Industries," Review of Industrial Organization, 1996.
Rogers, Richard T. and Robert J.Tokle, "The Economics of Advertising: Where's the Data?", Review of Industrial Organization, December, 1995.
Rogers, Richard T. and Richard J. Sexton, "Assessing the Importance of Oligopsony Power in Agricultural Markets," American Journal of Agricultural Economics, Principal Paper, Vol. 76, No. 5, December 1994.
Cooperatives
Gruber, Jenifer L., Richard T. Rogers and Richard J. Sexton, "Do Agricultural Marketing Cooperatives Advertise Less Intensively Than Investor-Owned Food-Processing Firms?", Journal of Cooperation, 2000, 15:31:46.
Rogers, Richard T., Geoff Allen, Betsy Colucci, and Sandra Lavelle, "A Market Feasibility Study and Preliminary Business Plan for the Proposed Organic Cranberry Cooperative". Distribution of this study is controlled by the Cooperative Development Institute, Greenfield, MA, September 9,1999, 80 pages.
Rogers, Richard T. 1997. "The Role of Cooperatives in Increasingly Concentrated Markets, in Proceedings of a symposium on Cooperatives: Their Importance in the Future Food and Agricultural System", eds. Cook, Torgerson, Sporleder, and Padberg, sponsored by National Council of Farmers Cooperatives and the Food and Agricultural Marketing Consortium.
Richard T. Rogers and Lisa M. Petraglia, "Agricultural Cooperatives in Food Manufacturing: Implications for Market Performance," Journal of Agricultural Cooperation, Vol. 9 (1994):1-12.
Rogers, Richard T., "Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 and 1987." A chapter in New Strategic Directions for Agricultural Marketing Cooperatives, edited by Ronald W. Cotterill, Westview Press, 1994.
Rogers, R. T. and B. W. Marion, "Food Manufacturing Activities of the Largest Agricultural Cooperatives: Market Power and Strategic Behavior Implications," Journal of Agricultural Cooperation, Vol. 5 (1990):59-73.
Rogers, R. T. and L. M. Petraglia, "Do Cooperatives Improve Market Performance? A Test of the Cooperative Yardstick Hypothesis in Food Manufacturing," in American Cooperation 1990, (July 1990):178-189.
Recent Activities
In the fall, I teach three undergraduate courses. Our ResEc Introductory Statistics series continues to grow and we have now split the course into three courses -- one for Life Science majors, one for Social Science majors, and now in cooperation with ISOM one for business majors. This change seems beneficial to students as we reduce class size and the variability in background. My other fall course, ResEc 452, Industrial Organization in Resource Economics, is a small, senior-level course. Students are grouped in teams of three to research a specific industry to evaluate its economic structure, conduct, and performance. In the spring I teach ResEc 241, Introduction to Food Marketing Economics. I love to teach this course as it combines all my interests: markets, consumer behavior, business strategies, cooperatives and statistics.
On the research side, along with Ronald W. Cotterill (University of Connecticut) and Julie A. Caswell (University of Massachusetts), we were awarded $320,000 for the "Food Marketing Policy Research Center", under the Special Grant Program of the Cooperative State Research, Education, and Extension Service, United States Department of Agriculture. The Center is located in Storrs, CT, but there is active cooperation between the UConn and UMass on issues related to food marketing. Currently we are focusing on the dairy industry and cranberry industry.
Along with Norm Aitken we received a Davis Grant to redesign large lecture courses at UMass to increase active learning. We have added the Personal Response System (PRS), online assignments with OWL, and more interactive tools in several redesigned courses to engage students.
