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Identity and Culture

Follow the Stories. Connect to Centers. Find a Collaborator.

From Red Sox to Red Bulls

McCormack center addresses the culture and business of sports

The Mark H. McCormack Department of Sport Management at UMass Amherst is internationally known for sending top-flight graduates out into the field—students come from all over the... Read

Cultural Historian

The science of describing, from insects to artifacts

In a constantly-shifting world where interdisciplinary approaches are more imperative than ever, UMass Amherst science historian and Renaissance scholar Brian Ogilvie weaves... Read

Language & Community

The study of African American English combines research with community outreach

UMass Amherst's Linguistics Professor and Director of the Center for the Study of African American Language, Lisa Green, strives to break down misconceptions about AAE (... Read

“The Republic of Poetry”

Making the invisible visible and shedding light on the struggle for social justice

Award-winning poet, essayist, editor and translator Martín Espada (Professor of English) uses the power of poetry to give voice to the unheard. Read

Featured Video

Theatre Performance: Exploring South African Identity and Culture

In Pictures

Bodymapping activity and resulting drawing created by students.
Culture Map: Creating a Public-Engaged Ethnography

The image above shows a detail created during a bodymapping activity conducted with Latino/a students focused on gender, sexual and...