Where and how you advertise will depend on the size and subject of your event and who your audience is. Print "display" advertising is most common and can run anywhere from a few hundred to thousands of dollars based on ad size and frequency of publication. Lead time of 2-3 months is needed to develop copy and reserve space in the appropriate issue. Consult specific publications for their advertising rate sheets and terms and conditions. Other common options are internet ads and direct mailers. The campus' Creative Services office can help with design and copy editing.
