- A general term used to describe photographs,
drawings, paintings, hand lettering, and the
like prepared to illustrate printed matter.
- AUTHOR'S ALTERATIONS (A.A.'s)
- Author or client corrections and/or changes
made in type at the proof stages; these are not due to the typesetter's
error and are therefore chargeable to the customer. All corrections
should be marked according to the printer's code of standardized proofreader's
marks, in pen or colored pencil, never in soft lead. A.A.'s are expensive
and should be kept to a minimum. See also Printer's Errors (P.E.'s).
- An extra amount of printed image which extends
beyond the trim edge of the
sheet or page.
- CAMERA-READY ART
Material given to the printer
that needs no further work before being passed on to the camera
and plating department.
- COMB BINDING
- The sheets are punched with a series of round
or slotted holes on the binding edge. Then wire, plastic coils, or
rings are inserted through the holes. Used for notebooks and other
types of books which must open flat.
- The assembling of characters into words, lines,
and paragraphs of text or body matter type
for reproduction by printing.
- CROP MARKS
- Marks along the margins of an illustration
(or photo), used to indicate the portion
of the illustration to be reproduced.
- A common printing technique by which a halftone
is printed in two ink colors - most often
black and another color.
- A process performed after printing to stamp
a raised or depressed image (artwork or
typography) into the surface of paper, using engraved metal embossing
pressure, and heat. Embossing styles include blind, deboss, and foil-embossed.
- A price provided to a customer, based on the
specifications outlined on the estimate form;
it is normally sent prior to entry of an order and prices may change
if the order specifications are not the same as the estimate specifications.
- Even with; usually refers to typeset copy
- In composition, a complete assortment of type
in one size and face.
- FOUR-COLOR PROCESS
- The four basic colors of ink (yellow, magenta,
cyan, and black) which reproduce full-color photographs or art.
- Picture with gradations of tone formed by dots
of varying sizes.
- Describes text copy that is typeset flush to
both the left and the right margins.
- LINE COPY
- Any copy that is solid black with no gradations
in tone and is suitable for reproduction
without using a halftone screen.
- A method in which the plate or cylinder transfers
an ink image to an offset or transfer roller, which then transfers
the image to stock.
- PRINTER'S ERRORS
- Corrections and/or changes made in type at
the proof stages due to errors made by the
typesetter, as opposed to changes made by the author, clients, or
editor. Also refers to
mistakes made in film negatives, platemaking, or printing that are
not due to the
client's error, addition, or deletion. The cost of P.E.'s are absorbed
by the printer or
typesetter. See also Author's Alterations (A.A.'s).
- PERFECT BINDING
- (ADHESIVE BINDING) An inexpensive bookbinding
technique in which the pages are
glued rather than sewn to the cover and used primarily for paperbacks,
phone books, etc.
- In measuring a paper's caliper, one point equals
a thousandth of an inch. In typography,
it is the smallest unit of measurement used principally for designating
type size, one point approximating 1/72 of an inch and 12 points equalling
Initial impression of a page pulled for checking purposes before the
entire job is run.
A fast, self-fixing proofing paper that is light sensitive on both
- RAGGED RIGHT
- Typesetting style that is characterized by
lines that end in unequal length, usually lined up
flush on one side or the other - example - flush left/ragged right
- Five hundred sheets of paper.
- A right hand book page (usually odd numbered),
more significant than the reverse side,
which is called the verso.
- REGISTER MARKS
- Crosses or other marks applied to original
copy prior to photography used for achieving
perfect alignment (register) between negatives and color separations.
- Type appearing in white on a black or color
background or in a dark area of a photograph.
- SADDLE STITCH
- Binding process for pamphlets or booklets which
works by stapling through the middle fold of the sheets (saddle wire).
- To press a mark in a sheet of paper, usually
cover stock, to make folding easier - often necessary when a fold
must be made against the paper's grain. Scoring with a dull rule
(also called creasing).
- A sheet of glass or film having lines or other
pattern. The conventional gravure screen has
crossed lines; the contact screen has vignetted dots.
- An area completely covered with ink, or the
use of 100% of a given color. In composition,
typesett without space (leading) between the lines.
- A black-and-white print of a screened image,
line art, and/or copy.
- A left hand page of a book (usually even numbered);
the reverse of recto.