UMass Amherst College of NRE
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PLSOILIN 210:  Retail Floral Design

Instructor: Nancy L. Garrabrants
Semester:  Fall
Lecture: MF 1:25
Laboratory: M 2:30-5:30
Credits: 3


Required Work: Quiz, Examination, Term Project

Course Description:
To learn the basic terminology of the florist industry and principles involved in the creation and construction of saleable floral arrangements. Actual "hands on" experience will help to build confidence and competence in the student. Related topics such as: funeral and wedding flowers, pricing, flower and foliage identification, and order placement will be discussed.

Course Schedule:
Week:*
Discussion Topic      
   
1 Introduction; Care of cut flowers and foliages
2 Care of cut flowers & foliages; Flower & foliage categories
3 Principles of Design
4 Color; Shapes of arrangements
5 Block medias & mechanical aids; Design Techniques
6 Preserving flowers; Sympathy flowers
7 Sympathy designs; Setpieces & Wall sprays
8 Weddings
9 Pricing
10 Salesmanship; Packaging
11 Demonstration of wreaths, roping, swags & topiary trees
12 Student critique of holiday designs & pricing of the vase arrangement & Jane Parker video
13 Wire service organizations
 
*Time devoted to each topic is approximate


 


 
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