2017 PEP Fellow Jonathan Wynn discusses how small cities use music festivals for cultural promotion in Jezebel

Jonathan R. Wynn, 2017 PEP Fellow, comments in Jezebel.com about why small cities use music festivals to promote themselves as cultural centers and hip places. “There is something about this being a cheaper avenue for getting a kind of cultural distinction to attract new residents and hopefully news businesses, new tourists, for smaller towns or smaller communities,” he says. Wynn has written a book on festivals.