The University of Massachusetts Amherst

Public Engagement in the Age of Social Media

October 1, 4:00pm to 6:00pm
Campus Center Room 174-76

Social media can be a valuable tool for public engagement. But navigating the social media landscape can also be intimidating for many. How do you build a following? How do you write a Tweet that will resonate with everyday people? How do you deal with ‘trolls’?

Please join us for a panel and discussion on the use of social media for public engagement, highlighting strategies for knowing and growing your audience, effective messaging, handling controversy, and exploring the professional impacts of a social media presence.