The University of Massachusetts Amherst

De-Mystifying Public Engagement: A Two-Day Crash Course in Using Research to Change the World

June 10, 9:00am to June 12, 12:00pm
Machmer Hall, Room E20, University of Massachusetts Amherst

Have you always dreamed of impacting the world with your research but aren't sure how to engage with non-academic audiences? Do you find yourself mid-way through your career only speaking to your peers? Are you a graduate student, post-doc or early career faculty member looking to chart a pathway through academia that also allows you to engage with real-world problems? Are you nearing retirement and wishing to redirect your energies so your research contributes to the greater good?

This two-day crash course in public communication and public engagement skills and networking can help. Over the course of the workshop (June 10-12), you will work on the following skills:

  • Goal setting/visioning for your public engagement
  • Network mapping to increase impact
  • Message development 
  • Interacting with the media
  • Writing for non-academic audiences, including the public and policymakers
  • Introduction to social media 
  • Optional third day writing retreat to practice any or all of the above

This workshop is designed for anyone who wants to improve their ability to communicate and interact effectively with diverse audiences. It is open to researchers at all stages of their career; non-UMass affiliated individuals are encouraged to enroll.

**To increase accessibility and affordability, the workshop is being offered at a discounted rate of $150 for all attendees, including faculty and non-UMass affiliated individuals. To enroll at the discounted rate, you must register as a "5-College Student" and select the "5-College Student - 1 workshop" option. Please register here, and select the "De-mystifying Public Engagement, June 10-12" workshop. 

In addition, a limited number of fellowships are available to waive most of the fee for graduate students, post-docs and others with restricted means. If you would like to apply for a fellowship, please email the workshop coordinator, Ezra Markowitz, at prior to registering.** 

If you have any other questions about the workshop and/or registration, please email Ezra.