Creative Economy

We define the creative economy as the sum of enterprises in the performing and visual arts, institutions of culture, activities in design and new media, architecture, and similar large or small businesses that generate revenue, jobs, and opportunities. The creative economy makes a significant contribution to local and regional economic prosperity and UMass Amherst sponsors the Creative Economy Initiative to develop new activities and initiate programs that contribute to this powerful economic engine. These programs seek to engage the vast artistic talent in the region in productions and programs that promote the arts and excite our communities. Current programs in development include; The SANKOFA Project, a Theater Tour of the Edinburgh Fringe Festival, a three year co-production of A Christmas Carol with the UMass Amherst Department of Theater, along with other projects focused on creating musical theatre opportunities in the area and engaging technology as a creative force and integral part to expanding the reach of the arts.

We are very excited about The SANKOFA Project which celebrates African Roots in American Dance through intensive summer study, choreographic residencies at UMass Amherst along with performances and events celebrating dance and the diversity of the world in which we live. With a strong passion for expanding the diversity of arts programming and dance education in the area, The SANKOFA Project is partnering with The UMass Amherst Department of Music and Dance, Springfield Technical Community College and other organizations to generate exciting programs for our communities. By focusing on the African influence on American dance forms, SANKOFA offers an opportunity unique in our region. Each year will feature a master choreographer and dance educator to influence and over see the summer curriculum. Unique to our program, this master choreographer will return in the fall to choreograph a work for University Dancers, the UMass Amherst's touring dance company. Distinguished dance masters George Faison and Chuck Davis will be in residence in 2008 and 2009, teaching the summer curriculum and choreographing a work for University Dancers. Additional events include performances, speakers, a film series and a dance party. Springfield Technical Community College, SANKOFA's sister home to UMass Amherst, will serve as a primary venue for many of the exciting events to come!