*** MEDIA ADVISORY ***
Tuesday, Nov. 6, 2012
TIME: 7 a.m. to 8 p.m.
PLACE: 15 precincts in cities and towns across the state
The UMass Poll will be interviewing voters across Massachusetts on Election Day for its bi-annual exit poll survey. This is the only academic exit poll in the state. Interviews will take place in Boston, Cambridge, Lawrence, Methuen, Orange, Plymouth, Springfield, Weymouth and Worcester.
Exit poll results relating to the Massachusetts U.S. Senate race, the two remaining statewide ballot initiatives and the presidential election will be available to media outlets, and UMass Poll will tweet early indicators of the voting results through their Twitter account, @UMassPoll, throughout the day.
Key topics about which UMass Poll plans to tweet and report include:
The size of the gender gap in the Massachusetts U.S. Senate race
The importance of the economy, women’s issues and healthcare to voters
The make-up of the electorate (age, race, gender, income, etc.)
The January 2010 Massachusetts U.S. Senate race versus the 2012 race
Brian F. Schaffner, UMass Poll director and political science professor, says, “Our 2010 exit poll correctly predicted all election results within the margin of error. This year, we will again be randomly interviewing voters at more than a dozen precincts from across the state. This means our results will again be representative of the state’s electorate.”
Contact: Brian Schaffner, director, UMass Poll, 413/545-0416; 202/329-9297
UMass Poll directors will be available throughout the day to provide updates
Before 10 p.m., call:
Brian Schaffner: 202/329-9297
Maryann Barakso: 413/259-5155
Tatishe Nteta: 413/545-3546
Raymond La Raja: 413/545-6182
Melinda Tarsi: 203/240-1342
After 10 p.m., call:
Melinda Tarsi: 203/240-1342 or check Twitter @UMassPoll