Erica Scharrer

Professor of communication

The role of the media in the lives of children, adolescents, and adults; Parenting in an age of media

Phone: (o) 413/545-6339

Email: scharrer@comm.umass.edu

Erica Scharrer studies media content, opinions of media, media effects and media literacy, particularly regarding gender and violence. Her current research includes a survey associating media use with perceptions of masculine gender roles, and a study of young people's responses to a media literacy program on advertising and commercial culture.
 
Her work has appeared in numerous journals, and she has co-authored three books, including Media and the American Child (Elsevier, 2007). Her edited collection Media Effects/Media Psychology (Wiley-Blackwell, 2013), part of the International Encyclopedia of Media Studies, provides a state-of-the-art review of the field.
 
More information about Erica Scharrer and her research can be found here.