UMass Amherst Volunteers to Attempt World Record By Assembling 400-Foot Sushi Roll on Labor Day
Sept. 1, 2010
| Contact: | Ed Blaguszewski 413/545-0444 |
*** MEDIA ADVISORY ***
DATE: Monday, Sept. 6, 2010
TIME: 4:45 p.m.
PLACE: Haigis Mall (by the Fine Arts Center)
UMass Amherst
Led by celebrity chefs, 300 volunteers at the University of Massachusetts Amherst will attempt to assemble the world’s largest sushi roll this weekend using 650 sheets of nori (seaweed), 200 pounds of rice, 200 pounds of surimi, 100 pounds of avocado, 100 pounds of cucumber, two pounds of sesame seeds, five gallons of soy sauce and six pounds of wasabi.
For some expert assistance, Ken Toong, director of auxiliary enterprises at UMass Amherst, has enlisted the aid of two sushi ringers: Food Network chef Jet Tila and Hiroko Shimbo, a cookbook author and authority on Japanese cuisine.
Once assembled, the 400-foot California sushi roll will beat the Golden State at its own game, eclipsing the current record of 330 feet set last November at the University of California, Berkeley.
"Each day, more than 2,000 sushi rolls are served here," says Toong. "I would not be surprised if UMass students eat more sushi than any other school in the nation."
Toong is also hoping to build awareness around the subject of sustainability at UMass Amherst.
"To construct the roll, we will source sustainable seafood products and local vegetables. And we’ll do it at the Green Welcome Barbecue on Labor Day, an event for new students, staff and guests that will draw 6,000 to 8,000 people," he said.
E-mail story to a friend 
Printer-friendly version
