*** MEDIA ADVISORY ***
DATE: Monday, April 22
TIME: 2 to 2:45 p.m.
WHAT: Student-designed outfits made from recycled materials
WHERE: Lawn of Goodell Hall, UMass Amherst campus
Highlights of this year’s Earth Day Festival at the University of Massachusetts Amherst will include a “Trashion Show” on Monday, April 22 from about 2 to 2:45 p.m. on the lawn in front of Goodell Hall. Students who designed clothing made from materials that would be considered trash or recyclables will model their creations and compete for a prize. Special sesquicentennial T-shirts made from recycled bottles will also be for sale.
The student with the best costume will receive a gift certificate presented by senior Josefine Nowitz of Ashland, winner of a recent national “Female Leaders in Sustainability” contest sponsored by lur apparel of Cincinnati. Nowitz is a staff member of the UMass Amherst Auxiliary Enterprises sustainability team and a founding member of the campus’s permaculture committee.
Emceeing the event will be Varshini Prakash, student events coordinator for the UMass Amherst Permaculture Initiative.
Media can interview Nowitz, Prakash and the student costume designers/models at the Trashion Show.
Also throughout the day at the Earth Day Festival, UMass Amherst Libraries will offer “Sustainable Since 1863” T-shirts made from recycled bottles for a $20 donation. The shirts feature an archival photo of the campus’s early days as an agricultural school. They were created from post-consumer waste yarns made in the United States using an average 14 bottles per shirt; each is stamped with a bottle count. Energy and resource savings from the 1,000 shirts ordered include 12,400 bottles diverted from landfills, 199,648 pounds of greenhouse gases avoided, 137,586 gallons of water and 1,701 kilowatt hours of electricity saved.
Madeleine Charney, Sustainability Studies Librarian, wearing the commemorative UMass Amherst Libraries sustainable sesquicentennial T-shirt made from recycled bottles.
More at: www.umass.edu/events/earthday2013
More on Nowitz’s lur apparel award: http://buzz.lurapparel.com/wp-content/uploads/2013/04/LurSustainableLeaderWinner.pdf