UMass Amherst’s Birton Cowden Set to Lead World’s Largest ‘Idea Jam’ in Partnership with Harold Grinspoon Foundation

*** MEDIA ADVISORY ***

DATE:       Friday, Nov. 3, 2017

TIME:        8:30 a.m.-2 p.m.

WHERE:   MassMutual Center, 1277 Main St., Springfield

Birton Cowden, director of new ventures at the Isenberg School of Management’s Berthiaume Center for Entrepreneurship at the University of Massachusetts Amherst, will be participating in the Grinspoon, Garvey & Young Entrepreneurship Conference on Friday, Nov. 3, in Springfield. Cowden will be facilitating what is billed as the “world’s largest idea jam” from 9-10 a.m. with close to 400 pitches from 500 students from 14 western Massachusetts colleges and universities. In this fast-paced event, students will use a bracket system to narrow down the best ideas for new businesses or products, with the winner getting two minutes later in the day to pitch the entire audience.

In addition, Logan Carlson, co-founder of AnyCafé and Western New England University alumnus, will deliver the keynote address at 12:30 p.m. AnyCafé, a travel mug that brews coffee, has been featured in several online media outlets including Huffington Post, Cosmopolitan, Mashable and Refinery 29. AnyCafé’s Kickstarter video also went viral on Unilad Tech where it reached 5.6 million views and just under 100,000 shares in a couple of weeks. AnyCafé has received several awards, including the Grinspoon Entrepreneurial Spirit Award and also placed as a finalist in the Valley Venture Mentors Accelerator in 2016.

For more information on the conference, click here. For more information on AnyCafé, click here.