Northwestern D.A. David Sullivan to Lead Pledge Opposing Violence against Women at Minuteman Basketball Game on Feb. 23

*** MEDIA ADVISORY ***

DATE: Wednesday, Feb. 23

TIME: Halftime of UMass Men’s Basketball Game vs. St. Joseph’s.
Game begins at 7 p.m.

WHERE Center Court, Mullins Center, University of Massachusetts Amherst

As part of "Stand Up and Be Counted," the third annual UMass Amherst White Ribbon Campaign, more than 100 men and boys will join Northwestern District Attorney David E. Sullivan in taking a public pledge to never commit, condone or remain silent about men’s violence against women. The pledge is a way for men to show their love for the women in their lives.

The White Ribbon Campaign is the largest effort in the world of men working to end violence against women. The initiative started in 1991 with more than 100,000 Canadian men; today, campaigns are active in over 60 countries. Learn more at www.whiteribbon.com.

From 2009-10, domestic violence-related deaths in Massachusetts increased 30 percent. The White Ribbon Campaign helps highlight the ongoing challenge of this critical issue. Anyone seeking services related to domestic violence can contact the Everywoman’s Center’s 24-hour hotline, 413/545-0800.

The UMass event is sponsored by the Center for Health Promotion at University Health Services (UHS), the sport management department, the Office of Fraternities and Sororities and the Everywoman’s Center, with support from UMass Athletics.

Sullivan, a 1981 graduate of UMass Amherst’s Isenberg School of Management, was sworn in as district attorney in January. His involvement includes serving as an advisory board member to the Northwestern District Attorney’s Child Advocacy Center and the Northampton Domestic Violence-Free Zone committee.

UHS is UMass Amherst’s fully accredited campus health center, offering comprehensive care, education and referral services for students, faculty and staff. For more information, visit www.umass.edu/uhs or call 413/577-5000.