New Course Proposal

February 12, 2014

The following new course proposal has been submitted to the Faculty Senate Office for review and approval and is listed here for faculty review and comment. Comments on any new course proposal should be submitted to Ernest May, secretary of the Faculty Senate, at senate@senate.umass.edu.

MKTG 468, “Services Marketing,” 3 credits; Instructor: Elizabeth Miller; Discusses strategies for increasing service quality and improving customer satisfaction. Content is relevant for those considering careers within service industries (e.g., hospitality, health, professional services) or businesses that use service as a differentiator. Prerequisites: MKTG 301 “Fundamentals of Marketing” is required.