MEDIA ADVISORY<br><br>Technology Innovation Challenge To Hold Competition at UMass Amherst on Thursday, Dec. 6</b>

DATE: Thursday, Dec. 6, 2007
TIME: 3:30 p.m.
PLACE: University of Massachusetts Amherst
Lincoln Campus Center, Room 163C

AMHERST, Mass. – Entries in the first phase of the Technology Innovation Challenge, a competition aimed at encouraging the development of business plans for hot new technologies conceived at the University of Massachusetts Amherst, will be judged this Thursday, closing the first phase of this year’s challenge. Four prizes will be awarded: $5,000 for the winning team, two honorable mention awards of $1,000 each and a $2,500 people’s choice award. The event is open to the public and the press.

The competitors are teams of students and alumni who work with faculty and external advisors to conceive a product and create a business plan for its commercialization. Twenty-eight teams entered last year, the winning team conceived a plan for an early failure warning system for levees that may have prevented or reduced damage from Hurricane Katrina in New Orleans.

The competition is supported by the College of Engineering, the Isenberg School of Management and the College of Natural Sciences and Mathematics, and is open to undergraduates, graduate students and recent alumni of UMass Amherst. The two platinum sponsors of the TIC are the law firm of Wolf, Greenfield & Sacks and Saint-Gobain High-Performance Materials.

CONTACT: Michael F. Malone, 413/545-6388 or Heather Demers, 413/577-0231

Dec. 4, 2007