"Corporate Creativity," Co-authored by UMass Amherst Professor, Named Book of the Year

February 26, 1998

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AMHERST, Mass. - The book "Corporate Creativity," co-authored by University of Massachusetts professor Alan G. Robinson, has been chosen book-of-the-year by the Academy of Human Resource Development. The award will be presented at the group’s annual meeting in Chicago, Sat. March 7.

The academy is an international group of academics, researchers, and business professionals who focus on improving individual and organizational performance through learning, according to Richard Swanson, president. Swanson is a professor of human resource development at the University of Minnesota at St. Paul. He says that "Corporate Creativity" was chosen book-of-the year, because, "it is based on sound theory and research in the field."

The book is co-authored by Robinson, professor of finance and operations management, and Sam Stern, professor of education at Oregon State University. They argue that most acts of creativity in business are unplanned and unexpected, come from ordinary people, and are not triggered by reward-based programs or suggestion-box methods.

Robinson was recently honored by UMass President William M. Bulger at the first President’s Forum, designed to showcase outstanding faculty from the five UMass campuses.

"Corporate Creativity" has been featured on CNN, CNBC, and Voice of America, and has received positive reviews from publications such as Business Week and MoneyWORLD.