Bjorn promoted to senior associate AD

Thorr Bjorn has been promoted to the position of senior associate athletic director, according to athletic director John McCutcheon, who announced the move on June 8.

Bjorn has served as associate athletic director for external affairs for the last two years. He is responsible for all of the Athletic Department''s marketing and corporate sales activities, including the UMass radio network, coaches’ shows and signage. He also served as interim athletic director from September 2003 until February.

Bjorn returned to UMass in April of 2003 after a three-year stint as the director of regional sales and marketing for Resorts Sports Network in Portland, Maine. At RSN, a company which provides cable systems with programming and sells the advertising to ski resorts, he was personally accountable for $1 million in television and web advertising revenue.

Before joining RSN, Bjorn served as associate athletic director for marketing from 1996-2000. He directed all aspects of corporate sponsorship program and under his watch saw annual sponsorship revenue climb more than 135 percent. Bjorn also directed the department’s retail merchandise program, coordinated advertising campaigns and directed the Ticket Office.

After graduating from UMass and spending six months as assistant business manager at the University of Connecticut, he returned to his alma mater in December 1990 as assistant athletic director for tickets and game operations, a position he held until being promoted in 1996.

Bjorn, who received both his bachelor’s and master’s degrees from UMass, earned three varsity letters for the Minuteman football team from 1987-89.