AMHERST, Mass. - Carolyn J. DeMoranville has been appointed director of the University of Massachusetts Amherst Cranberry Experiment Station in East Wareham. The appointment, which is effective Nov. 3, was announced by Cleve Willis, dean of the College of Natural Resources and the Environment. DeMoranville is the fifth director in the station''s 90-year history, and the first woman to serve in that position. A member of the third generation of a Massachusetts cranberry growing family, she follows in the footsteps of her late father, Irving DeMoranville, who served as director of the cranberry station from 1981 until his retirement in 1996.