Center for Multicultural Advancement and Student Success
Multicultural News & Events
News and Events
Programs and Services
Locations and Hours
Frequently Asked Questions
Contact Us

Questions? We're here to

(413) 545-2517

Loisaidas Live

by Stefanie Chin, WebWriter

For the month of October 2011, the Latin American Cultural Center (LACC) collaborated with the Center for Multicultural Advancement & Student Success (CMASS) to host “Loisaidas Live,” an event that added life and vibrancy to the celebration of Latin Heritage month this year. Students and guests from diverse backgrounds, with different stories, gathered to learn about and join in the celebration of Latino culture and heritage.

Performers included Cayena, a Latinos Unidos student dance group. Cayena performed Bachata, a Dominican style of dance, and moved the audience to the rhythm of the music. Also, rising Latin music talents from Lower Eastside Manhattan, Loisaidas, rocked the stage and pumped up the energy at the event with their eclective hip hop, latin lyrics and beats.

Among the guests was Jose Bou, owner of a popular restaurant in Holyoke, MA (Salsarengue), an alumni of the University of Massachusetts Amherst, and co-founder of the LACC. He catered delicious Latino cuisine to the event from his restaurant. Moreover, Bou spoke to students about the importance of cultural sustainability and strongly urged students to take action, play an active role in helping cultural Registered Student Organizations (RSOs) on campus to remain relevant, thrive, strengthen intercultural connections and to ensure that the voices of ALANA students are heard.

Students, staff and the community swayed and immersed themselves to the pulsating beats of conga drums, lost themselves to the beautiful words of Spanish love songs and enjoyed the other musical nuances that showcased Latin culture and sounds. Students unfamiliar with Latino culture left the event immersed with the knowledge and awareness of Dominican and Puerto Rican styles of dance, music, and taste of Spanish cuisine. Loisaidas Live helped promote solidarity amongst the Latino community and called for everyone to join in the celebration of a very vibrant and energetic Latino culture.

*Visit our gallery.