The campus’s first-ever fundraising campaign driven by social media was a resounding success this week, raising $83,947 during a 36-hour event that included 1,533 online gifts as the campus kicked off its 150th birthday celebration.
Sarah Sligo, executive director of Annual Giving, said, “Our alumni and friends, faculty and staff really rose to the challenge with this campaign. So many made it clear that UMass gives so much to the Commonwealth and beyond, and they wanted to give something back.