University leaders have announced the launch of the campus’ s most ambitious fund-raising campaign ever, “UMass Rising,” in its sesquicentennial year, setting a goal of $300 million to achieve new heights as a leader in the Commonwealth’s and the nation’s innovation economy.
At the April 28 kickoff event, Chancellor Kumble Subbaswamy said, “To excel today, the best universities must adapt. Simply reacting to new circumstances will not do, much more is required.