New course proposal

The following new course proposal has been submitted to the Faculty Senate Office for review and approval and is listed here for faculty review and comment. Comments on any new course proposal should be submitted to Ernest May, secretary of the Faculty Senate, at senate@senate.umass.edu.

JOURNAL 383 “Entrepreneurial Journalism” 3 credits; Instructor: Barbara J. Roche; In this course, students will learn how to use their journalism skills to find and create new opportunities, through startup businesses or freelancing. Topics include: idea strategizing and development, marketing and audience development through social media, time and business management. Projects include case studies of profit-making journalistic websites, and the development of a site, from concept to business plan. Prerequisites: JOURNAL 300