Online Courses, Summer 2017
Journalism 300 introduces students to basic reporting and newswriting skills, including interviewing, researching public records, fact-checking and much more. This class includes numerous reporting and writing assignments.
Prerequisite for matriculated UMass Amherst students: EngWrit 112. If you are not a regular UMass Amherst student and you would like to enroll in Journ 300, please contact the UMass CPE Records & Registration Office (413-545-3653 or regoff@cpe.umass.edu) as soon as possible.
This is a required course to earn the Certificate of Journalism.
Instructor: Razvan SibiiThe roles and responsibilities of today's PR practitioners are expanding. PR Professionals must understand and embrace how to integrate social media communications with overall business communications, learn different ways to engage with customers and other stakeholders and navigate a changing media landscape with new technology that drives consumer news consumption. This course examines the role of today's communicators who are developing new strategic approaches to the practice of PR. Students will learn how to research and evaluate various types of 2.0 collaborative technologies, monitor conversations for reputation and crisis management, develop social media objectives and strategies for integrated communications programs, create and manage the social media communications process, identify opportunities to engage via different networks, develop content for deeper interactions with stakeholders, and use different types of measurement to gauge communications success. The class will focus on how to align strategic PR and social media programs with higher level business goals and objectives.
Instructor: Deirdre BreakenridgeBasic training in writing editorials, columns and broadcast commentary with an emphasis on political and social policies. How to encourage the persuaded, nudge the neutral and discomfit the opposition. The ability to write quickly will be stressed. Several short (two-page) papers. Prerequisite: Journ 300 or permission of the instructor.
Instructor: Steve FoxThis course will develop an understanding of the ethical questions raised by media coverage in a democratic society at a time of focus on profit over news values and on entertainment over substance. Issues discussed will include: accuracy and fairness, diversity, conflicts of interest, privacy, deception, relationships with sources and photojournalism. We will also learn to identify news values--or lack of them--both as professionals and as consumers. Satisfies the Integrative Experience requirement for BA-Journ majors.
Instructor: Karen ListOnline Courses, Fall 2014
300 Newswriting and Reporting Session 2 (Sibii)
Journalism 300 introduces students to basic reporting and newswriting skills, including interviewing, researching public records, fact-checking and much more. This class includes numerous reporting and writing assignments.
Prerequisite for matriculated UMass Amherst students: EngWrit 112. If you are not a regular UMass Amherst student and you would like to enroll in Journ 300, please contact the UMass CPE Records & Registration Office (413-545-3653 or regoff@cpe.umass.edu) as soon as possible.
This is a required course to earn the Certificate of Journalism.
391PR Social Media and Public Relations (Breakenridge)
The roles and responsibilities of today's PR practitioners are expanding. PR Professionals must understand and embrace how to integrate social media communications with overall business communications, learn different ways to engage with customers and other stakeholders and navigate a changing media landscape with new technology that drives consumer news consumption. This course examines the role of today's communicators who are developing new strategic approaches to the practice of PR. Students will learn how to research and evaluate various types of 2.0 collaborative technologies, monitor conversations for reputation and crisis management, develop social media objectives and strategies for integrated communications programs, create and manage the social media communications process, identify opportunities to engage via different networks, develop content for deeper interactions with stakeholders, and use different types of measurement to gauge communications success. The class will focus on how to align strategic PR and social media programs with higher level business goals and objectives.
392S Opinion Writing: Columns (Fox)
Basic training in writing editorials, columns and broadcast commentary with an emphasis on political and social policies. How to encourage the persuaded, nudge the neutral and discomfit the opposition. The ability to write quickly will be stressed. Several short (two-page) papers. Prerequisite: Journ 300 or permission of the instructor.
460 Journalism Ethics (List)
This course will develop an understanding of the ethical questions raised by media coverage in a democratic society at a time of focus on profit over news values and on entertainment over substance. Issues discussed will include: accuracy and fairness, diversity, conflicts of interest, privacy, deception, relationships with sources and photojournalism. We will also learn to identify news values--or lack of them--both as professionals and as consumers. Satisfies the Integrative Experience requirement for BA-Journ majors.