Online Faculty

Deirdre Breakenridge

social media and Public relations

M.B.A., Fairleigh Dickinson University

breakenridge@contined.umass.edu

Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at companies including Empire Today, Hershey’s, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank.

Breakenridge is the author of five Financial Times books. Her most recent book, "Social Media and Public Relations: Eight New Practices for the PR Professional” was published in May 2012 and is available in print and all digital formats. She has also authored “Putting the Public Back in Public Relations,” "PR 2.0, New Media, New Tools, New Audiences," "The New PR Toolkit" and "Cyberbranding: Brand Building in the Digital Economy."

As an adjunct professor at NYU, she teaches a social media objectives and strategies class for the Graduate Public Relations & Corporate Communications Program. She also teaches a social media certificate course at Pratt Institute in New York.  Breakenridge speaks nationally and internationally on the topics of PR, marketing and social media communications. In 2012, she was a keynote speaker at the Social Conference in Amsterdam, delivered the keynote address for the Canadian Public Relations Society (CPRS) Annual Conference, and presented the keynote at the PRSA Southwest District Conference in Tulsa, Oklahoma. Breakenridge has also presented at the International Public Relations Association (IPRA), BlogWorld and The Public Relations Institute of Australia (PRIA).

Breakenridge is an avid blogger, who writes about PR 2.0 strategies, and is also the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.

Journalism Department
108 Bartlett Hall
University of Massachusetts
Amherst, MA 01003

Phone: 413.545.1376