This course will revolve around how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. Modules to be discussed include ecommerce, sponsorship, social networking and online communities, streaming video, user-enhanced content, and user-generated content.
The Information Technology Program at UMass Amherst seeks to educate a broad spectrum of students to be the leading IT practitioners and thinkers. Campus-wide courses, offered by eight schools and colleges, contribute to our curriculum.
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413-545-6242
IT Program Office Hours:
10:00-3:00 Mon, Tues, Weds, and Fri
Virtual appointments available on Tuesdays and Thursdays.
IT Program
Office of Interdisciplinary Programs
350 Campus Center Way
UMass Amherst
Amherst, MA 01003
