The sponsors or their representatives, plus industry experts invited by the sponsors to provide special expertise, will serve as judges for the competition. The decision of the judging panel is final. Judges reserve the right to alter prize amounts. Judges will assess the quality of the business plan and its presentation as well as each business in terms of its potential to survive and prosper. They will favorably view technology based on ideas developed on University of Massachusetts campuses and will look for teams that demonstrate a significant commitment and ability to take an idea forward.
Elements that typically play key roles include: market, financial, technological and risk assessment, and comprehensive business planning in support of a viable start-up venture. Judges will also be looking at factors including originality and creativity.