Welcome and thank you for your interest in the Creative Economy Research Project that we completed in 2009. Our objective was to measure the economic impact of our college and alumni on the Pioneer Valley, and we are pleased to unveil our results.

Read on to learn about our project’s methodology, what we learned in our study, and how we are going to utilize that knowledge to better support our alumni and help grow the creative economy in the Pioneer Valley:

What Is the Creative Economy?   
Our Results


This project was made possible by a Creative Economy grant from the President of the University of Massachusetts system. Our research partners included The UMass Arts Extension Service and the Donahue Institute. We are very grateful to have had the opportunity to explore the economic impact of the arts and humanities on the region we call home.


  Joel W. Martin, Ph.D., Dean
  Principal Investigator